Jock Muscle Posts

Jock Muscle writes about gearing up your mind for a better body.  Please check the post out and browse through their webshop.

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Bad ass, mutherfucking friends!!!

You need people in your life that are blockers.  Blockers are people that get out and defend you from bullshit.  Erik (aka Straight-ish Boy) and Steven (aka Hazel Eyes) are my blockers.

These two men have been my protectors from negativity.  I would love to say that the road to Disco Valante has been easy but it has not.  Whenever I’m feeling down or some asshole wants to cast doubt on the success of Disco Valante, these bad ass, mutherfuckers come to my rescue by ripping “Doubt” a new asshole.

Steven (right) is living in Sicily now but he frequently calls to make sure I’m emotionally centered and Erik (left) always makes sure my mind is on the task of success.  Erik sent me a most encouraging postcard from Guam last week.  I was really touched.  I almost cried (shhh don’t tell anybody).

If you don’t have friends like them, get some.

I love you guys.

Disco Valante Status Update

Disco Valante is another step closer.  Today, the shipment arrive at the inventory warehouse on Friday.  They must count thousands of pairs of underwear to ensure the proper amount.  This will take a few days.

The photographer is retouching the photos and will be completed by next Tuesday.

The web designer is working hard on flash pieces of the website and adding content.

The graphic designer is brainstorming on the loads of banners I will have spread throughout the internet.

This is my Dream Team.  These are the individuals that have helped me craft Disco Valante for the long anticipated launch.  I must admit, at times I didn’t know it was really going to happen.  Delay after delay and money concerns have been obstacles in my way.  I have come too far to quit.

To anybody who wants to start their own business, please know nothing goes as planned in the beginning.

Ass Out Underwear

I love underwear…I love buying it.  I love wearing it.  And I love starting a company selling it.

However, there are some creations I just cannot wear.  The ass-less underwear really isn`t my thing.  Can anyone tell me the purpose, if there is one?  My mind immediately races toward novelty underwear for that guy looking to play dirty with a stranger in the night club bathroom.  But are there any guys that just like to have their asses out in the breeze.

Disco Valante wants to know what you think about ass-less underwear?

Brazil’s National Underwear Day 2009

Those hot Brazilian’s are up to it again.  On 17FEB09, Brazil celebrated it’s National Underwear Day in Braslia.  I’m sure you are so caught up in the pics that you will fail to read what I write.  ENJOY!

Skinny jeans are a must!

Over the last year or so skinny jeans have become very fashionable in the US.  I must admit I originally didn’t like the look.  However, I am a skinny jeans fanatic.  Because I work out, I love the way my legs show off in them.

Wearing skinny jeans can be difficult if

1.  You have an onion booty.

2.  You have super huge quads.

If these are your problems, I would only try on skinny jeans that are partly made with spandex.

I know there are loads of people that say skinny jeans don’t look good on guys.  I definitely think you can go overboard with the tightness such as the following pic.

There is a fine line.  Here are some signs to help you gauge if your jeans are too tight.

1.  Your balls ache

2.  You have problems sitting or bending your legs.

3.  The buttons are going to rip off if you squat on the floor.

4.  Your butt or package looks smashed.

5.  You need assistance putting them on and taking them off.

6.  People can see the veins in your dick.

What is your take on men wearing skinny jeans?  If you have some pics of yourself rocking out skinny jeans, send them to us and we’ll post them in support of this topic.

Disco Valante Update 16FEB09

I think I will help those trying to get their own dreams off the ground and start to blog more about the business side of the Disco Valante.

As of now, the shipment has passed customs and has been sitting in California since last Saturday.  I have made a mistake and had the bill of lading sent to me in Washington, DC instead of the freight forwarder in California.  This small detail will cost me about $20 extra a day and delay the inventory process at my warehouse facility.

A bill of lading (sometimes referred to as a B/L) is a document issued by a carrier, e.g. a company’s shipping department, acknowledging that specified goods have been received on board as cargo for conveyance to a named place for delivery to the consignee who is usually identified.

Tomorrow morning, I will wake up first thing in the morning and overnight ship the original bill of lading to freight forwarder.  Hopefully, the DV shipment will be ready for transport on Wednesday.

I have gotten several emails in the last few days inquiring about the launch.  The launch date is not firm and I don’t want to commit to a date and dissappoint you guys (again).

Fragrance refresher

The way you smell is so important.   Let me repeat that…the way you smell is so important!

Earlier, I wrote about the science and art of choosing and wearing a fragrance.  I don’t know how many times people walk past me and stop me to ask what cologne I’m wearing.  I don’t say this to boast (yes I am ).  But that should indicate the importance of smell when a complete stranger stops you to tell you, “You smell good” and steps even closer to take a whiff.  I find it damn erotic to smell someone with delight and here I am being undressed with someone’s nose.

Take heed my friends, investment in the way you smell.

Here’s a quick refresher on wearing fragrance.

1. Remember one important rule when you are shopping for new cologne: don’t just choose one that has a nice smell. Test them yourself but be sure to bring friends to judge their reaction. Be sure to test the reaction of your significant other as well. Some colognes smell good in the air, but not on you, while others can even trigger unpleasant memories.

2. Try a few colognes and rotate them from day to day. Predictability isn’t always a good thing, and if you have someone in your life who loves the way you smell, surprise them from time to time.

3. Don’t make the mistake of scrimping and then buying a number of less expensive colognes. Instead, if you are shopping on a budget, try smaller-sized versions to still switch it up and retain the quality.

4. Avoid spraying cologne to your clothes. The scent won’t stick around longer than a few hours, and you won’t get that individual scent that is created when your natural scents mix with the cologne.

5. Compile a list of new colognes that you’ve read about before you start shopping for a new scent. It can be overwhelming once you start looking for your cologne, and you’ll never remember your whole list!

Please share with everyone a fragrance that either you wear or enjoy smelling on someone else.

Disco Valante Update

Well boys and boys,

The shipment from my Chinese manufacturer arrived on Saturday in California.  The lot of Disco Valante underwear is going through customs right now.  (I am clicking my heels as I am jumping up and down)

The graphic design for the NEW look of the DV website was completed this weekend.  I decided that the intro page (pic above) that you guys have been viewing for the last year isn’t the direction I want to take the DV web presence.  My graphic designer, from the Netherlands, has worked long and hard on making the webshop look and feel better than any other underwear company out there today.  I am debating on releasing a sneek peek of the new web design but if you’ve waited a almost a year another two weeks won’t hurt.

Also, the technical build out of the website will start today.

There are still a few kinks to work out with the warehousing situation but I know we can remedy the situation.

I want to thank all the people that email asking when the site will launch.  I know I have pushed back the launch on several occasions but now it WILL happen.

Disco Valante

Silk scarfs are sooo bad ass!

Silk scarfs are sooo bad ass!  I know what you are thinking, “Who in the hell wears scarfs?”.

The first person is Fred from the cartoon Scooby Doo.  Fred was the alpha male pimp of the cartoon.  He was always off with Daphne getting busy while Shaggy, Velma, and Scooby did all the real work.  Secondly, the Marlboro Man.  American cigarette pop icon, Marlboro Man, was a roughneck cowboy who could drive cattle and drink whiskey like water.  And lastly, yours truly.  The creator of Disco Valante and Jock Muscle and the baddest mofo you’ll ever know.

Admittedly, I do get a number of stares because most people have never seen a guy wear a silk scarf.  However, the first rule about having style is you cannot look like everyone else.

I hear you laughing and saying, “Only queeny guys wear shit like that.”.  NO.  NO.  NO.  I would venture to say the more masculine you are, the better the overall atmosphere of style you exude while wearing a neck accessory like a bandana or silk scarf.  Style is about having the confidence to wear unconventional items that create a sense of coolness.

So cowboy the fuck up, be a man, and tie on a silk scarf.

Thank you to GayListDaily.com and JGUYUSGUY.org!

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These two wonderful companies have shown me so much support with Disco Valante and Jock Muscle.

GayListDaily covers the hottest products for GBLT consumers and JGUYUSGUY is a social networking site where Japanese and non-Japanese guys can meet.

Please show them much love!

I’m baaacckkkk!!!!

Everyone,

I must apologize.  I have so many things going on at one time.  I have Jock Muscle, I am leaving the military, I am trying to find a new job, and the launch of DISCO VALANTE this month.

It has been a real journey for me getting this clothing line off the ground.  Being stationed in the Middle East, production delays, money problems, production delays, and PRODUCTION DELAYS.  The first run of Disco Valante underwear is now somewhere in the Pacific Ocean on a container ship from Shanghai on its way to Long Beach, California.

I had the photo shoot for DV about two Friday’s ago in New York City.  I didn’t even get to enjoy the cityt.  I took the train from Washington, DC to NYC, walked to the studio, and then returned back to Washington that same night.  The shoot went really well.  The handsome fellow above is not me but he is the face of Disco Valante.  Greg is a up and coming model from New York.

My graphic designer is helping me redesign the look of the DV website now.  Hopefully, we will be finished by tomorrow.

It is amazing that this blog has become so successful…I constantly get inquires for sales via email everyday.  That makes me feel really good about my chances for success.  Keep reading!!!