Well the first week of business of Disco Valante has been a success. We have sold out of a few styles and sizes…which was great. I am getting a lot of feedback from women that are buying for their boyfriends and even themselves. I really never thought about the ladies making up such a significant portion of the consumer base but their support has turned out to be very positive.
I’m finding Disco Valante is making it’s way onto many blogs around the internet. This word of mouth promotion is really helping DV succeed. I appreciate all the support and purchases I have received. I am currently working on getting into some magazines. Please pass the web address of Disco Valante to your friends and family.
If there are any suggestions on how to make Disco Valante better, please let me know. I want this company to be shaped by the consumer’s wants and not my own.
Disco Valante is another step closer. Today, the shipment arrive at the inventory warehouse on Friday. They must count thousands of pairs of underwear to ensure the proper amount. This will take a few days.
The photographer is retouching the photos and will be completed by next Tuesday.
The web designer is working hard on flash pieces of the website and adding content.
The graphic designer is brainstorming on the loads of banners I will have spread throughout the internet.
This is my Dream Team. These are the individuals that have helped me craft Disco Valante for the long anticipated launch. I must admit, at times I didn’t know it was really going to happen. Delay after delay and money concerns have been obstacles in my way. I have come too far to quit.
To anybody who wants to start their own business, please know nothing goes as planned in the beginning.
I think I will help those trying to get their own dreams off the ground and start to blog more about the business side of the Disco Valante.
As of now, the shipment has passed customs and has been sitting in California since last Saturday. I have made a mistake and had the bill of lading sent to me in Washington, DC instead of the freight forwarder in California. This small detail will cost me about $20 extra a day and delay the inventory process at my warehouse facility.
A bill of lading (sometimes referred to as a B/L) is a document issued by a carrier, e.g. a company’s shipping department, acknowledging that specified goods have been received on board as cargo for conveyance to a named place for delivery to the consignee who is usually identified.
Tomorrow morning, I will wake up first thing in the morning and overnight ship the original bill of lading to freight forwarder. Hopefully, the DV shipment will be ready for transport on Wednesday.
I have gotten several emails in the last few days inquiring about the launch. The launch date is not firm and I don’t want to commit to a date and dissappoint you guys (again).
I would like to post a comment from Alex, a reader of my blog:
I have left numerous comments here in the past that have not been posted. You obviously monitor the comments that are put up here and reject any that you don’t conform to the positive promotion of your brand. Not posting comments is not a smart move. I have a very popular underwear blog and when you line is launched I am going to do tell all how you refuse to display conflicting opinions on your blog. If you want to play the BS game on the internet be aware there are always others watching ready to expose the truth.
Yes ,Alex I do monitor the comments of my blog. I must often filter or delete comments that are inappropriate or rude. If you read through this blog, you will find comments I post from readers that are in direct conflict with my own sense of taste, style and opinion. I welcome healthy, respectful, and constructive criticism.
However, I won’t tolerate internet tough guys who emote negativity and get their kicks from pushing around people in cyber space. If you wish to bad mouth me on your blog, I can’t stop you. If you are a fellow blogger, please send me your blog address and allow my readers the chance to view your work.
You are always welcomed on the Disco Valante blog as long as respect is at the foundation of your contribution of this web community.
Filed under Blog, Business
As I sit here watching Project Runway, I’m starting my return to the blogging world. First i would like to apologize for the lapse in time. It has taken my cable/internet company almost three weeks to install their services.
The trip to Asia was fun yet very stressful. Delays with manufacturing start dates and bad samples had me so worried and prevented me from truly relaxing.
I have begun manufacturing with a great company in China. The two guys handling my account are really professional and awesome.
Yesterday, I received the color card to ensure the correct fabric color of the underwear. I also received the graphic design print samples. There are some changes to be made but it feels really good to be progressing this far. I think everyone will find the color combinations of underwear fabric, graphic print, and waistband really cool.
All this progress doesn’t happen without cold hard cash. Disco Valante has footed the bill of the initial 30% down payment for manufacturing with the money from its investors. I truly thank thoses who have given this company money. Now I’m waiting to hear back from the bank, this week, about getting a line of credit to help with the purchase of larger quantities and working capital.
The model search is on…I’m looking high and low for that cute face with a hard body. If you know anyone in the NY, NJ, Philly or DC area let me know.
And most importantly, Disco Valante will launch this December!
Don’t forget to register your email at http://www.discovalante.com to get the latest updates on the launch and details about special promotions.
My friend Cooper, the owner of GayListDaily.com, has gotten some much deserved press for his new business. Disco Valante would like to extend his congratulations on the recent enourmous jump in viewership and email registration.
The people at GayListDaily.com are avid readers on my blog and I thank them for constantly encouraging me.
It has always been important that not only do I succeed, but the people around me succeed. Way to go Cooper!