Well the first week of business of Disco Valante has been a success. We have sold out of a few styles and sizes…which was great. I am getting a lot of feedback from women that are buying for their boyfriends and even themselves. I really never thought about the ladies making up such a significant portion of the consumer base but their support has turned out to be very positive.
I’m finding Disco Valante is making it’s way onto many blogs around the internet. This word of mouth promotion is really helping DV succeed. I appreciate all the support and purchases I have received. I am currently working on getting into some magazines. Please pass the web address of Disco Valante to your friends and family.
If there are any suggestions on how to make Disco Valante better, please let me know. I want this company to be shaped by the consumer’s wants and not my own.
Silk scarfs are sooo bad ass! I know what you are thinking, “Who in the hell wears scarfs?”.
The first person is Fred from the cartoon Scooby Doo. Fred was the alpha male pimp of the cartoon. He was always off with Daphne getting busy while Shaggy, Velma, and Scooby did all the real work. Secondly, the Marlboro Man. American cigarette pop icon, Marlboro Man, was a roughneck cowboy who could drive cattle and drink whiskey like water. And lastly, yours truly. The creator of Disco Valante and Jock Muscle and the baddest mofo you’ll ever know.
Admittedly, I do get a number of stares because most people have never seen a guy wear a silk scarf. However, the first rule about having style is you cannot look like everyone else.
I hear you laughing and saying, “Only queeny guys wear shit like that.”. NO. NO. NO. I would venture to say the more masculine you are, the better the overall atmosphere of style you exude while wearing a neck accessory like a bandana or silk scarf. Style is about having the confidence to wear unconventional items that create a sense of coolness.
So cowboy the fuck up, be a man, and tie on a silk scarf.
I must apologize. I have so many things going on at one time. I have Jock Muscle, I am leaving the military, I am trying to find a new job, and the launch of DISCO VALANTE this month.
It has been a real journey for me getting this clothing line off the ground. Being stationed in the Middle East, production delays, money problems, production delays, and PRODUCTION DELAYS. The first run of Disco Valante underwear is now somewhere in the Pacific Ocean on a container ship from Shanghai on its way to Long Beach, California.
I had the photo shoot for DV about two Friday’s ago in New York City. I didn’t even get to enjoy the cityt. I took the train from Washington, DC to NYC, walked to the studio, and then returned back to Washington that same night. The shoot went really well. The handsome fellow above is not me but he is the face of Disco Valante. Greg is a up and coming model from New York.
My graphic designer is helping me redesign the look of the DV website now. Hopefully, we will be finished by tomorrow.
It is amazing that this blog has become so successful…I constantly get inquires for sales via email everyday. That makes me feel really good about my chances for success. Keep reading!!!
Lately, I’ve been on removing all the hair from my chest and manicuring the family “jewels”. I know I walk the fine line between meticulous metro-sexual image maintenance and pyscho-boy narcissistic behavior but until recently I had limits to how far I would go.
I was in the gym the other day and this guy walked in front of me as I sat down in front of my locker and he had this dense ass hair forest growing on his back side. With utter disgust, I immediately wondered about the fur on my onion booty. I never really have had any desire to shave my ass but now I’m thinking of adding a regular buzz cut to my backside into my regular grooming routine.
Is shaving every part of your body that makes you distinguishable as a man going overboard? Or is being a slave to what’s “in” just apart of being sexy?
This is the first poll I have created for this blog and I want to test it out. So take 2 seconds and log your vote.
In the last 15 – 20 years, hip hop stars have made exposing your underwear a common and cool trend in America. Sagging pants began in American prisons, where oversized uniforms were issued without belts to prevent suicide and their use as weapons. The style spread through rappers and music videos from the ghetto to the suburbs. Now, everyone does it. This infectious style of pants wear and underwear exposure is displayed by twink skater guys, trendy streetwear fellas, pastel colored polo wearing suburban kids and even Japanese school boys.
Is it ok to show a bit of underwear or is it vulgar? I would be truly excited if I wear walking down the street or in a club and I saw some guy exposing his Disco Valante underwear to see…but I have a personal and professional interest in free publicity.
Some conservative American communities have gone as far as rewarding fines to guys who expose their underwear.
Is there something arousing in seeing a hint of waistband and fabric rising atop a guy’s jeans and exposing a closer look at his onion booty?
Or has this fashion statement outlived it’s time and should guys return to non-low waist trousers that give aid to such underwear exposure? Or does it really depend on how hot the guy is if it is acceptable?
Well, I’ve been agonizing over the color swatches from the Pantone catalog. Blue just isn’t blue…there are like twenty different blues. Which one is too bright? Which one is too light? Which one is right? You can really go crazy…trust me.
Because Disco Valante isn’t made for my satisfaction but the satisfaction of my future underwear loving customers, I pose these questions, “Do you like the typical ‘blah’ colors seen in many other underwear companies? Or do you long for more vibrant tones in your underwear that capture imagination and a hidden coolness that only you and your f*ck buddy know about?”.
I guess I maybe tipping my hand a bit in how I want you to answer.
What’s up, guys? This is Disco’s fourth trip to land of NSA sex, cheap living, and great culture.
I know I haven’t been posting as frequently but between working on the clothing label and traveling I haven’t made the time…I’m sorry:( The actual work of cutting a deal with the manufacturer is coming along.
I’m now in Bangkok on my Asian vacation/working tour. I’m in this super cool trendy internet cafe where you listen to a live DJ, can buy an Ipod and other electronics, get gourmet drinks and do work. It’s called True located in Siam Paragon if anyone stops in Bangkok.
I’ve also met a model from a rival underwear company while working out at the gym. I saw the guy and I felt I knew him but didn’t know where. Then it hit me! He is the model for brand “X”! He is a really nice guy. Since I travel by myself, it is nice to meet someone the same age and get this…he has started his own clothing line which I have seen on the internet. It’s almost like we share the same ambitious mind.
After I check all my emails, I have to choose my colors out on the Pantone color guide book. I have learned so much visiting the manufacture. I’ve been doing my prep work like a caveman. My new Chinese friends at my manufacture have helped me present my designs more professionally for manufacturing.
It was an experience going to this small Chinese city. I stood out like a sore thumb, however, everyone was more than friendly and eager to be friends.
Gotta get back to work in prep for the October launch.
I must admit I wasn’t always a fan of this look. I always see it in Ralph Lauren stores and I think it looks too fake and snobby. However, I think it can be worn with classic coolness and style. Take a look at this guy in the photo. His look is very understated…simple T, khakis, dark blazer, and a pair of patent leather loafers. However, he exudes a coolness that rarely seen in reality.
Disco Valante wants you to try to pull this look off and tell us how you fair on the streets. I’m sure you’ll get complimented!
The last week or so has been a loads of administrative work and travel. From Qatar to Kuwait to Washington, DC to California, I’ve been on the go! Yesterday, I left on the physical journey to begin Disco Valante. Just before midnight, I traveled 13 hours from LAX to Hong Kong. I am now awaiting my connecting flight to go to China to meet the manufactureres of the this label. In preparation for my trip, I’ve been reading books on Chinese etiquette and business culture for the past month. I think I’m Chinese now…not really. I hope I don’t make a fool of myself.
Shortly after the official business trip of Disco Valante, I will proceed to get lost in a 3-5 week vacation around Asia. I will visit friends and some of my favorite places. This time I will be using hostels and crashing with sexy strangers. No hotels and spas for me.
Thanx for being patient with the absence of my blogging. Wish me luck!
Historically, the beach is a place where sexuality has been expressed. It is a natural reaction to wearing next to nothing. Disco Valante has noticed a very telling trend on this thread. American women hate the overt sexuality of men in Speedos. But why? Are American women threated by a man’s sexual presence? Are they envious?
In America, women are the beacons of beauty and sexuality. Meanwhile, men are quickly branded as gay or weak if they appear too beautiful.
Quick Story to illustrate this point: All military pilots have call signs, like “Maverick” in TOP GUN. My Naval Academy classmate Christian, who is a Navy pilot, is probably one of the most handsome men I have ever seen. His call sign is BROKE BACK. I asked the other pilots, “Why is Christian’s call sign BROKE BACK?”. Their reply was, “A man that good looking has to be gay.”.
American beaches are the place where the female form is the center of attention. Beautiful woman with smooth curves wearing skimpy two pieces swim suits can be the inspiration of hit TV shows…BAYWATCH. However, does a man of equal physical beauty wearing a Speedo threaten a woman’s turf?
This girl commented to me once, “I don’t go out with overly attractive or well dressed men because I want to be the center of attention when we go out.”. I’m not saying she speaks for all women but could this be a glimpse into the female mind?
Or is American just a nation of sexually prudish individuals? One could easily make this assumption based on our beach attire, our view of prostitution, and attitude toward the GBLT community.
Ladies tell us if my assumptions are way off point. Fellas, why do you think women hate men wearing Speedos?
Once agian, Disco Valante must instruct the class on the color of pink and its place in fashion. I would have thought the students in my last class would have passed on the this information to rest of society but they have failed me.
After a much heated debate in my office with a victim of bad fashion, I have one statement to make…PINK ROCKS!
Why are so many men afraid to wear pink?
A man who wears pink is a someone who is daring. A man who wears pink gets complimented. When I wear pink, I have to beat the ladies (and the occasional male admirer) off with a stick. Everytime I have seen a man wear pink his stride is more confident and his poise is more manly.
Do you have what it takes to wear pink? Do you like pink on men but are to shy to wear it yourself? Or do you think pink is strictly for little girls? Disco wants to know.
Swimming in your underwear is not the most stylish statement I suggest you make. I can only validate swimming in your underwear under the following conditions:
1. You attend a house party where the drunken festivities move from the living room to the pool out back.
2. You are wearing Disco Valante underwear and realize there is nothing better to show off your sexiness.
3. You are built like a cover model of a fitness magazine.
Outside of these circumstances I don’t think your swim attire should consist of tighty whities. Showing off your junk at the pool in a public setting just isn’t as sexy as one would think. I think it is rather creepy.
Does your swim attire consist of the underwear you put on before you headed to the pool? Under what circumstances would you wear underwear while swimming?
The wonderful people at Washington City Paper, a Washington DC publication, has taken the time to take notice of this soon to be fashion juggernaut! I must admit it is very flattering to be noticed.
I’d like to thank the Washington City Paper, Amanda Hess, and anyone at the paper who took notice. Thanks to you guys, my blog hits have gone through the roof and questions about the label are pouring in.
For all those who have been redirected to my blog please excuse the actual site, www.discovalante.com, not being active. It’s currently underconstruction. Please bookmark the site and look for the launch this September!
Buying and wearing clothes is an art that many men just don’t accomplish correctly. Disco Valante wants to help those who need a little fashion instruction on how to pick a properly fitting T-shirt.
The length of a man’s t-shirt should be around 1 ” below his pant’s belt line and definitely not exceed the bottom of his pants fly. This sounds simple, but it’s hard to hit exactly for the obvious reason that men come in different heights. Additionally, men frequently buy t-shirts too big thinking they will shrink but they don’t.
At www.discovalante.com, we sell form fitting products that will shrink NO more than 1%. However, if you have items not from Disco Valante, we recommend finding a local tailor and having him/her adjust your clothes to fit your body…and yes even your T-shirts!