Well the first week of business of Disco Valante has been a success. We have sold out of a few styles and sizes…which was great. I am getting a lot of feedback from women that are buying for their boyfriends and even themselves. I really never thought about the ladies making up such a significant portion of the consumer base but their support has turned out to be very positive.
I’m finding Disco Valante is making it’s way onto many blogs around the internet. This word of mouth promotion is really helping DV succeed. I appreciate all the support and purchases I have received. I am currently working on getting into some magazines. Please pass the web address of Disco Valante to your friends and family.
If there are any suggestions on how to make Disco Valante better, please let me know. I want this company to be shaped by the consumer’s wants and not my own.
Everyone has been asking me, “Who is the hot guy on the Disco Valante website?”.
Gregory Partsinevelos is the model for Disco Valante. He was born and raised in Astoria, New York and presently works out of New York City. I immediately knew this 25 year old half Greek, half Peurto Rican was the right guy for Disco Valante. The dynamic difference of his handsome baby face paired with all those tattoos made him the perfect choice for me. And yes, those are all real tattoos! I think his unique and sexy look will ultimately carry this brand to success in it’s first year.
Greg was a pleasure to work with during the photo shoot. Not only is he a true professional, but he’s also a very nice guy. We actually still keep in contact.
I have always felt it is not only important for me to succeed but necessary, as a friend, to help those around me to succeed too. Therefore, if anyone is looking for a model or an actor, please contact Greg. You won’t regret it.
The UK blog Ministry of Pleasure has taken notice of Disco Valante. The moderator of this wonderful blog really did some great things with the pics and story of Disco Valante. They even added music to their post just for me.
Please show The Ministry of Pleasure some love and visit their blog. You won’t be dissapointed.
Disco Valante has launched! Ironically, I was asleep when it went up. Please pass it on to your friends. I would like to thank everyone and anyone who has given me any support. I would also like to thank all you who doubted my ability and vision…your small minds are what drove me to succeed.
I’ve changed the direction of the Disco Valante online underwear store. The pic of the guy is not of the DV model nor are the underwear DV merchandise. The images are just place holders for web development.
My amazing team has done some outstanding work with graphic design and website production. The Disco Valante web team is finishing up some shopping cart issues and we should be launched before the end of the weekend if not sooner.
Please tell me what you think about the homepage of Disco Valante.
Disco Valante is another step closer. Today, the shipment arrive at the inventory warehouse on Friday. They must count thousands of pairs of underwear to ensure the proper amount. This will take a few days.
The photographer is retouching the photos and will be completed by next Tuesday.
The web designer is working hard on flash pieces of the website and adding content.
The graphic designer is brainstorming on the loads of banners I will have spread throughout the internet.
This is my Dream Team. These are the individuals that have helped me craft Disco Valante for the long anticipated launch. I must admit, at times I didn’t know it was really going to happen. Delay after delay and money concerns have been obstacles in my way. I have come too far to quit.
To anybody who wants to start their own business, please know nothing goes as planned in the beginning.
I love underwear…I love buying it. I love wearing it. And I love starting a company selling it.
However, there are some creations I just cannot wear. The ass-less underwear really isn`t my thing. Can anyone tell me the purpose, if there is one? My mind immediately races toward novelty underwear for that guy looking to play dirty with a stranger in the night club bathroom. But are there any guys that just like to have their asses out in the breeze.
Disco Valante wants to know what you think about ass-less underwear?
Over the last year or so skinny jeans have become very fashionable in the US. I must admit I originally didn’t like the look. However, I am a skinny jeans fanatic. Because I work out, I love the way my legs show off in them.
The shipment from my Chinese manufacturer arrived on Saturday in California. The lot of Disco Valante underwear is going through customs right now. (I am clicking my heels as I am jumping up and down)
The graphic design for the NEW look of the DV website was completed this weekend. I decided that the intro page (pic above) that you guys have been viewing for the last year isn’t the direction I want to take the DV web presence. My graphic designer, from the Netherlands, has worked long and hard on making the webshop look and feel better than any other underwear company out there today. I am debating on releasing a sneek peek of the new web design but if you’ve waited a almost a year another two weeks won’t hurt.
Also, the technical build out of the website will start today.
There are still a few kinks to work out with the warehousing situation but I know we can remedy the situation.
I want to thank all the people that email asking when the site will launch. I know I have pushed back the launch on several occasions but now it WILL happen.
Silk scarfs are sooo bad ass! I know what you are thinking, “Who in the hell wears scarfs?”.
The first person is Fred from the cartoon Scooby Doo. Fred was the alpha male pimp of the cartoon. He was always off with Daphne getting busy while Shaggy, Velma, and Scooby did all the real work. Secondly, the Marlboro Man. American cigarette pop icon, Marlboro Man, was a roughneck cowboy who could drive cattle and drink whiskey like water. And lastly, yours truly. The creator of Disco Valante and Jock Muscle and the baddest mofo you’ll ever know.
Admittedly, I do get a number of stares because most people have never seen a guy wear a silk scarf. However, the first rule about having style is you cannot look like everyone else.
I hear you laughing and saying, “Only queeny guys wear shit like that.”. NO. NO. NO. I would venture to say the more masculine you are, the better the overall atmosphere of style you exude while wearing a neck accessory like a bandana or silk scarf. Style is about having the confidence to wear unconventional items that create a sense of coolness.
So cowboy the fuck up, be a man, and tie on a silk scarf.
I must apologize. I have so many things going on at one time. I have Jock Muscle, I am leaving the military, I am trying to find a new job, and the launch of DISCO VALANTE this month.
It has been a real journey for me getting this clothing line off the ground. Being stationed in the Middle East, production delays, money problems, production delays, and PRODUCTION DELAYS. The first run of Disco Valante underwear is now somewhere in the Pacific Ocean on a container ship from Shanghai on its way to Long Beach, California.
I had the photo shoot for DV about two Friday’s ago in New York City. I didn’t even get to enjoy the cityt. I took the train from Washington, DC to NYC, walked to the studio, and then returned back to Washington that same night. The shoot went really well. The handsome fellow above is not me but he is the face of Disco Valante. Greg is a up and coming model from New York.
My graphic designer is helping me redesign the look of the DV website now. Hopefully, we will be finished by tomorrow.
It is amazing that this blog has become so successful…I constantly get inquires for sales via email everyday. That makes me feel really good about my chances for success. Keep reading!!!
Maybe it has been my naiviety over the last few years but are gym locker rooms really that gay or is it because I have engulfed myself into the gay physce with the start of this underwear company that a whole new world has unfolded.
I feel like I see this whole new world of man-on-man sexual under current that exists. I notice how some men take unusually long to put on their clothes, want to talk to you while you are undressing, or stare at you through the mirrors. I never really paid much attention before but now everything is gay to me. (By the way, why do my gay friends insist everybody they see walking down the street is gay?)
Am I just imagining this because I never noticed such behavior before.
I asked my non-hetero friends about guys at the gym and I have heard stories that my innocent ears weren’t old enough to hear. However, could I capitalize on this? Should I take extra long walks through the locker room sporting my Disco Valante underwear while sipping Jock Muscle shakes and accept those creepy comments from old guys of “I think your underwear is hot” and then drop a business card or company flyer in their hand?
Do anyone have any locker room stories of bad protocol at their gym? Any good stories to share with the DV blog readers?
Thanx everyone for coming to my blog in anticipation of the Disco Valante clothing line launch in Decemeber (fingers crossed). The DV blog has soared with over 50,000 hits. Not bad for a guy who has never read or made a blog prior to this venture.
It has been a long road of setbacks and delays. I’m actually headed to the mail carrier office to pick up a package of samples from China. These samples are possibly the last samples I will view before I give authorization to proceed with production. (fingers crossed…again)
I know my blogging has cooled down since the summer months but with the combination of clothing line preparation, my real job (military officer), looking for another steady job until DV can support me, and a new project I’ve been working on (that I will reveal after the Thanksgiving Holiday) I’ve been a busy boy.
Thanx again and it won’t be long until you are wearing Disco Valante!
Lately, I’ve been on removing all the hair from my chest and manicuring the family “jewels”. I know I walk the fine line between meticulous metro-sexual image maintenance and pyscho-boy narcissistic behavior but until recently I had limits to how far I would go.
I was in the gym the other day and this guy walked in front of me as I sat down in front of my locker and he had this dense ass hair forest growing on his back side. With utter disgust, I immediately wondered about the fur on my onion booty. I never really have had any desire to shave my ass but now I’m thinking of adding a regular buzz cut to my backside into my regular grooming routine.
Is shaving every part of your body that makes you distinguishable as a man going overboard? Or is being a slave to what’s “in” just apart of being sexy?
This is the first poll I have created for this blog and I want to test it out. So take 2 seconds and log your vote.
In the last 15 – 20 years, hip hop stars have made exposing your underwear a common and cool trend in America. Sagging pants began in American prisons, where oversized uniforms were issued without belts to prevent suicide and their use as weapons. The style spread through rappers and music videos from the ghetto to the suburbs. Now, everyone does it. This infectious style of pants wear and underwear exposure is displayed by twink skater guys, trendy streetwear fellas, pastel colored polo wearing suburban kids and even Japanese school boys.
Is it ok to show a bit of underwear or is it vulgar? I would be truly excited if I wear walking down the street or in a club and I saw some guy exposing his Disco Valante underwear to see…but I have a personal and professional interest in free publicity.
Some conservative American communities have gone as far as rewarding fines to guys who expose their underwear.
Is there something arousing in seeing a hint of waistband and fabric rising atop a guy’s jeans and exposing a closer look at his onion booty?
Or has this fashion statement outlived it’s time and should guys return to non-low waist trousers that give aid to such underwear exposure? Or does it really depend on how hot the guy is if it is acceptable?
I’m always being branded or questioned about my sexuality because of my attention to detail when it comes to my appearance, wardrobe, and exceedingly good manners…starting a men’s underwear company also raises a few eye brows of suspicion.
I stumbled onto this Venn diagram a woman posted on her blog. Then it made me think…I’m charming. I’m attractive. I’m intelligent. Does that mean I’m…GAY? Sorry, ladies, I’m playing for the other team now! Mothers, lock your sons away Disco Valante is on the prowl.
I know most, if not all, my readers are gay. I think that is truly awesome that I have a gay male following! And since living in Washington, DC and starting this underwear company the number of gays friends that I have has grown exponentially. However, aren’t men individuals? What does sexuality have to do with emotional or social traits?
Is this trio of traits really definitive of a gay man? Do rainbow flags of suspicion go off if a man is a good looking gentleman? I want to hear from all my guys out there who are “experienced” in this subject.
Isn’t this a slap in the face to the straight guy who is a sincere gentleman?
I think buying underwear can be a truly personal experience. If I’m in an underwear buying mood, I like to take my sweet time. I hate it when a salesperson is invading my space trying to tell me what underwear they think would look good on me. It is really creepy to me.
However, on the flip side, when someone close to me purchases underwear for me, I think it is rather HOT…provided it’s not flannel boxers or tighty whites.
I know most of the Disco Valante blog entries are directly targeted to men however, there are a few ladies that read this blog.
Ladies do you like to buy underwear for your man? Is there a sense of hot sexual anticipation of buying your boy toy a new pair of briefs? Or is it, if you don`t buy them, that lazy bastard would keep wearing the same ratty ones with holes?
Fellas, do you like it when your lady buys underwear for you? Is there something arousing about your lady thinking about your little soldier enough to make sure he is well clothed? Or is she trying to control every aspect of your life including what underwear you put on?
Disco Valante wants to know how you feel.
Also, for my gay readers, do you like your partner buying you underwear?
As I sit here watching Project Runway, I’m starting my return to the blogging world. First i would like to apologize for the lapse in time. It has taken my cable/internet company almost three weeks to install their services.
The trip to Asia was fun yet very stressful. Delays with manufacturing start dates and bad samples had me so worried and prevented me from truly relaxing.
I have begun manufacturing with a great company in China. The two guys handling my account are really professional and awesome.
Yesterday, I received the color card to ensure the correct fabric color of the underwear. I also received the graphic design print samples. There are some changes to be made but it feels really good to be progressing this far. I think everyone will find the color combinations of underwear fabric, graphic print, and waistband really cool.
All this progress doesn’t happen without cold hard cash. Disco Valante has footed the bill of the initial 30% down payment for manufacturing with the money from its investors. I truly thank thoses who have given this company money. Now I’m waiting to hear back from the bank, this week, about getting a line of credit to help with the purchase of larger quantities and working capital.
The model search is on…I’m looking high and low for that cute face with a hard body. If you know anyone in the NY, NJ, Philly or DC area let me know.
I constantly get emails of people wanting to see the fantasy of military guys going gay for each other. In my endless effort to exploit my best friends for my professional and financial gain, here you go. Look how natural these two are sportin Speedos and applying sun tan lotion in the hot summer sun.
Calm down Disco Valante blog readers! Hazel Eyes and Straight-ish boy are strictly for the ladies…as far as I know. But you know what my gay friends say, “The only difference between a straight guy and a gay guy is a couple of beers.
These two complete my three-some “bro-mance”. I affectionately think of Steven and Erik as my brothers. They are possibly the two most free spirits I know. They have always been supportive of me and I love them for that.
In this age of super clothing labels and elaborate fashion, some things remain classic. The white T is classic. A nicely fitted white T-shirt can be just as fashionable as any “designer” creation. I was looking at the movie, SPEED, the other day and Keanu Reeves made a plain white T look very hip.
Are you a fan of plain undershirt T`s? Or, in your opinion, are they strictly for function? Disco Valante wants to know.
Hello everyone! Well, I`m in my favorite city, Tokyo. I`m living in a capsule hotel in Shinjuku which is quite the experience.
Once again, I am apoligizing about not blogging very often. Tomorrow, I will recieve the sample that should allow me to have the confidence in the manufacturer, pay the initial 30% production costs, and get this label off the ground.
This “business” vacation has been rather stressful. My trip has been plagued with manufacturing setbacks and shady characters. I will elaborate on both at a later time.
Well, I’ve been agonizing over the color swatches from the Pantone catalog. Blue just isn’t blue…there are like twenty different blues. Which one is too bright? Which one is too light? Which one is right? You can really go crazy…trust me.
Because Disco Valante isn’t made for my satisfaction but the satisfaction of my future underwear loving customers, I pose these questions, “Do you like the typical ‘blah’ colors seen in many other underwear companies? Or do you long for more vibrant tones in your underwear that capture imagination and a hidden coolness that only you and your f*ck buddy know about?”.
I guess I maybe tipping my hand a bit in how I want you to answer.
I must admit I wasn’t always a fan of this look. I always see it in Ralph Lauren stores and I think it looks too fake and snobby. However, I think it can be worn with classic coolness and style. Take a look at this guy in the photo. His look is very understated…simple T, khakis, dark blazer, and a pair of patent leather loafers. However, he exudes a coolness that rarely seen in reality.
Disco Valante wants you to try to pull this look off and tell us how you fair on the streets. I’m sure you’ll get complimented!
The last week or so has been a loads of administrative work and travel. From Qatar to Kuwait to Washington, DC to California, I’ve been on the go! Yesterday, I left on the physical journey to begin Disco Valante. Just before midnight, I traveled 13 hours from LAX to Hong Kong. I am now awaiting my connecting flight to go to China to meet the manufactureres of the this label. In preparation for my trip, I’ve been reading books on Chinese etiquette and business culture for the past month. I think I’m Chinese now…not really. I hope I don’t make a fool of myself.
Shortly after the official business trip of Disco Valante, I will proceed to get lost in a 3-5 week vacation around Asia. I will visit friends and some of my favorite places. This time I will be using hostels and crashing with sexy strangers. No hotels and spas for me.
Thanx for being patient with the absence of my blogging. Wish me luck!
I personally hate carrying a bag. All Disco Valante needs is his credit card, chap stick, car keys and phone. However, even though I don’t personally carry bags, I can appreciate them. I can understand when people live in urban environments and don’t have cars to throw their things in, a bag maybe necessary to make it through the day.
When I lived in Japan, it was not uncommon to see men carrying cool looking tote bags, commonly referred to as man bags. It was more uncommon to see men NOT carrying such an accessory.
A man bag can be a cool add-on to a killer wardrobe but, in America, we will not let go of the backpack. I cringe everytime I see a guy wearing a cool suit or nice clothing while carrying a back pack. I understand if you are doing some physical activity where a back pack maybe more appropriate for the wear and tear but not in the everyday commute of a stylish man.
If you must carry a bag throughout the day, get something cool. If you and the 6 year old kid next door have the same taste in bags, shame on you.
Am I being a total snob about this guys? Let Disco Valante know what you are thinking.
Historically, the beach is a place where sexuality has been expressed. It is a natural reaction to wearing next to nothing. Disco Valante has noticed a very telling trend on this thread. American women hate the overt sexuality of men in Speedos. But why? Are American women threated by a man’s sexual presence? Are they envious?
In America, women are the beacons of beauty and sexuality. Meanwhile, men are quickly branded as gay or weak if they appear too beautiful.
Quick Story to illustrate this point: All military pilots have call signs, like “Maverick” in TOP GUN. My Naval Academy classmate Christian, who is a Navy pilot, is probably one of the most handsome men I have ever seen. His call sign is BROKE BACK. I asked the other pilots, “Why is Christian’s call sign BROKE BACK?”. Their reply was, “A man that good looking has to be gay.”.
American beaches are the place where the female form is the center of attention. Beautiful woman with smooth curves wearing skimpy two pieces swim suits can be the inspiration of hit TV shows…BAYWATCH. However, does a man of equal physical beauty wearing a Speedo threaten a woman’s turf?
This girl commented to me once, “I don’t go out with overly attractive or well dressed men because I want to be the center of attention when we go out.”. I’m not saying she speaks for all women but could this be a glimpse into the female mind?
Or is American just a nation of sexually prudish individuals? One could easily make this assumption based on our beach attire, our view of prostitution, and attitude toward the GBLT community.
Ladies tell us if my assumptions are way off point. Fellas, why do you think women hate men wearing Speedos?
I have NEVER owned a pair of white cotton boxers. I just don’t know what it is about them but I possible hate them on the same level as tighty whities. I’ll give it to the guy in the photo his pair look sportier (or maybe it’s just bunched up) than traditional white cotton boxers found in a department store. However, I still just can’t bring myself to buy a pair.
Disco Valante wants to know if white boxers are sexy or just plain BLAH?
You’ve just purchased a sexy, new pair of underwear from Disco Valante and can’t wait to show them off on your next booty call. But when you do finally disrobe in front of your new “friend”, they cringe in disgust at the site of your unkempt caveman pube bush.
Where have you been the last few years? The Tom Selleck (aka Magnum, PI) look is out. Nobody wants a furry wolf-man anymore. A smooth swimmer body is what’s “in”.
It can be scary to wield a sharp razor around your “one eyed warrior” but it is a necessary evil with today’s grooming standards. Use electric clippers as a substitute for a razor.
But why should you trim your pubic hair? First of all (and perhaps the best reason), trimming your pubic hair can make your erection look huge. But, of course you wouldn’t care about that. Don’t forget about hygiene. Your whole area will be cleaner, smell better, and be much more inviting. And of course, general sexiness!
The benefits of having a shaved pubic area will be apparent straight away!
Any tips or comments fellas?
Don’t forget to visit our sister company, Jock Muscle, for your private sex toy fun!!!
Disco Valante has run into a major road block. The simpliest way to describe my problem is to say the bank won’t give me money!
After fours months of early preparation and submitting my business loan application, the guy in charge of my paperwork has to decided to renege on offering start-up funds.
Does Disco Valante have good credit? – Yes.
Has the loan officer ever expressed any faults with the business plan or financial estimates? – No.
Is Disco Valante a college graduate? – Degreee in Electrical Engineering. Check.
Has Disco Valante owned another business and made a profit? – Yes.
Has the loan officer ever said everything looks good and there are no problems? – Yes.
Has the loan officer been sitting on my paperwork and not doing his job for 4 months? – Hell Yes!
It isn’t that I can’t get the money from another institution, it is just the lackidasical manner in which my application is being handled that pisses me off.
If you don’t know, I’m currently in the Middle East and two weeks away from returning to Washington, DC. I was supposed to sign my paperwork on 1AUG. I am almost certain the loan officer would have waited until I got into the bank to tell me the disapproval news…that’s the level of professionalism and courtesy I’m dealing with.
On the cusp of flying to China, I must now worry about money. I guess this is the cost of doing business!
Once agian, Disco Valante must instruct the class on the color of pink and its place in fashion. I would have thought the students in my last class would have passed on the this information to rest of society but they have failed me.
After a much heated debate in my office with a victim of bad fashion, I have one statement to make…PINK ROCKS!
Why are so many men afraid to wear pink?
A man who wears pink is a someone who is daring. A man who wears pink gets complimented. When I wear pink, I have to beat the ladies (and the occasional male admirer) off with a stick. Everytime I have seen a man wear pink his stride is more confident and his poise is more manly.
Do you have what it takes to wear pink? Do you like pink on men but are to shy to wear it yourself? Or do you think pink is strictly for little girls? Disco wants to know.
The Disco Valante Clothing Blog has accumulated 10,000 hits in 4 months!!!
I know to some blogs this number isn’t much. However, I remember when I got 2 hits or no hits a day. When I used to get 20 hits a day I was jumping for joy. Now I’m clocking over 200 hits a day. Which again, maybe be small numbers for some blogs but still I’m pretty excited.
If the number of blog hits is any indication of interested consumers in my kick ass clothing label, I’m in for a hell of ride.
Thanx everyone for visiting my blog, writing me emails, and telling your friends about me. Don’t forget to go to Disco Valante Online and register your email for the news of the fall launch.
Swimming in your underwear is not the most stylish statement I suggest you make. I can only validate swimming in your underwear under the following conditions:
1. You attend a house party where the drunken festivities move from the living room to the pool out back.
2. You are wearing Disco Valante underwear and realize there is nothing better to show off your sexiness.
3. You are built like a cover model of a fitness magazine.
Outside of these circumstances I don’t think your swim attire should consist of tighty whities. Showing off your junk at the pool in a public setting just isn’t as sexy as one would think. I think it is rather creepy.
Does your swim attire consist of the underwear you put on before you headed to the pool? Under what circumstances would you wear underwear while swimming?